Mums are raving about a new budget skin cream that ‘cures’ conditions such as eczema – and it costs just £3.99.
Enthusiastic customers say they ‘swear by’ the product which is made by a small business rather than a giant pharmaceutical company.
People are raving about Childs Farm Baby Moisturiser, which can be bought in Boots and Asda, because of the impact it has on skin conditions.
And news of the cream is spreading rapidly over social media.
Laura Gray posted: “Needed to share this with you all. I suffer from psoriasis, have done for years.
“I get it all up my arms, neck and chest and up until yesterday only hydrocortisone cream would get rid of it, but it’s really harsh and only pharmacists can give it you.
“Yesterday my mum told me try this baby moisturiser, I’m not joking 24 hours later my psoriasis is gone! Anyone suffering with psoriasis or eczema you need to try this.”
Paige Sweeney used the product on her three-year-old daughter Evie-Rae and also shared the results on Facebook.
She said countless appointments with a dermatologist and a range of different medications had failed to sort of Evie-Rae’s eczema but using the moisturiser saw quick improvement.
Paige said: “I’ve tried everything in an attempt to help Evie-Rae.
“She has had eczema since she was born, then when she was five weeks old she was diagnosed with a milk allergy.
“Her eczema was so painful that she didn’t sleep through the night until she was two. She was constantly scratching and bleeding.”
She picked up a bottle of the moisturiser at Boots to see if it would make a difference.
She said: “I saw the moisturising cream on the shelf in Boots and decided to give it a go.
“Within a matter of days I could see her skin starting to clear up. I couldn’t believe it. The NHS could save a fortune if they put it on prescription.”
Her post and images ended up being shared more than 40,000 times.
Childs Farm’s founder Joanna Jensen told the Newcastle Chronicle: “Paige and Evie-Rae’s story is not uncommon to us – but they have shown how one small change can make all the difference.
“Since Paige shared her pictures on Facebook, the moisturiser sales have skyrocketed, flying off the shelves at the rate of one bottle per minute.
“We are a small, rural business in Hampshire, competing in a space dominated by Global Pharmaceutical companies.
“We are constantly overwhelmed by the love and support we get for our brand from parents and their children – and all because I wanted to make bath time more fun and less itchy for my own girls!”