Labels are for cans and jars, not people. That is the message in a nutshell that Coca-Cola is trying to convey with a new ad campaign seen in this link. It was uploaded to the YouTube channel Coca-Cola Middle East on July 4th and it’s already being welcomed as a creative, eye opening way to expand people’s minds and get them thinking about prejudice.
The video says that it takes just seven seconds to judge a person and form a prejudice towards them based off how they look and their appearance. We are all guilty of doing this and if your thinking ‘not me’ then think again. The popular beverage company invited six complete strangers to an Iftar in the dark during this month of Ramadan. Read the full article here ▶
