A grocery store owner was stocking up his fridges with Pepsi products when he noticed a new logo on some of the sodas. When he took a closer look, he immediately pulled the products off the shelves and informed his customers he would not be selling them due to the “Оffеnsivе” message.
For Phillip Stewart, connecting with customers can mean the difference between making a living and bankruptcy. Every business decision he makes will potentially earn the Georgian entrepreneur a profit or cause him to take a loss, possibly even a devasting hit if he’s not careful.
As the owner of S&Z Grocery off of Highway 72, Stewart sees a variety of consumers from all walks of life come through his supermarket. Of course, these customers have incredibly diverse political and social opinions, which ordinarily wouldn’t be much of an issue for typical business owners. However, due to Stewart’s strong personal convictions, he’s changed the way he’s doing business in a controversial move. Read the full story here ▶