The U.S. Alcohol and Tobacco Tax and Trade Bureau approved a new powdered drink which mixed with liquids create alcoholic cocktails. Their approval is mere formality.
The real fight begins now as many will battle to keep Palcohol off the shelves. Using misleading information, scare tactics, and barrels of money, these groups are working behind the scenes to discredit Palcohol before a single box is sold:
- Alcohol Companies
Facing competition in the form of powdered drinks, Vodka and Rum distilleries along makers of margarita mixes started using smear campaigns stating addicts can snort the powder causing major health concerns.
- Sports Arenas/Owners
Fearing their revenue drop as ticket holders sneak their Palcohol into stadiums instead of visiting the concessions, sports patrons should expect more stringent searches as they enter arenas.
- Local/State Governments
Confusion over alcohol taxes will force some governments to pass laws banning the substance from stores. More conservative states will fear introducing a new addictive element to it constituents.
Cries of Child endangerment echo throughout the internet as authoritarian parents picture unruly teens hiding boxes of Palcohol around their bedrooms.
- Law Enforcement
Since Palcohol is marketed as a means to bring alcohol to places it could not go before, expect police to expand on drunk-driving checkpoints.
While early reports show these groups working alone or in pairs, one can expect larger groups to form to stifle creativity and innovation due to fear of the unknown.